Text Box: Patti Sepulveda Lamb Recognized by many as the leading authority on direct sales merchant accounting practices and standards, Ms. Lamb has guided countless companies through the minefield of credit card processing strategy. She also spearheaded the development and rollout of the first stored value card program used for making commission payments in the network marketing industry. Ms. Lamb consults with many major financial institutions and organizations on card programs and on the attendant regulatory issues. She also lends her expertise to banks and card program sponsors ensuring her clients’ compliance with ever-changing Federal and state regulations and is certified as a Visa and MasterCard program specialist. Her work has been published in industry publications. She specialized in consumer and commercial lending, financial institution marketing, sales, and technical development. Patti worked on Capital Hill for several years, serving in a variety of legislative and press positions, most recently as deputy press secretary for The Honorable Thomas P. “Tip” O’Neill, former Speaker of the United States House of Representatives. Ms. Lamb was graduated magna cum laude from the University of Missouri with degrees in journalism and political science. Patricia Sepulveda Lamb

patti@alexandriaservices.com

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